This past weekend we participated in our first official Howdy Queso event. It was a food and artist market at the beautiful Westergasfabriek in Amsterdam.
We felt as prepared as we could be. The newly finished bicycle food cart looked amazing and the trendy Westergasfabriek was a lovely backdrop. However, the rainy and cold weather that day really got us down. There is no other way to say it, our sales were just dismal. The day was disappointing, but we also learned from the experience. We learned when people want to eat our food and what they specifically like. We learned more about how to get them interested in our strange and spicy snack. And I learned starting a business is a lot like hitchhiking. Now, hear me out… Continue reading “Standing in the rain with your thumb out and a smile stuck on your face ain’t easy”